Monitoring placements constantly
Do you book content campaigns? The intelliAd placement tool monitors the placement of your content campaigns from Google AdWords, Yahoo! and FAST and filters them automatically.
Identifying bad and good websites in the content network
- The intelliAd Placement Tool
intelliAd analyzes your placements in the content network of search engines and finds sponsors and inefficient content websites. You do not have to book separate placement ads in order to optimize your content campaigns, since the tool recognizes the websites within the content network and adds bad placements automatically to a negative list. Thus there will be no more ads on inefficient websites.
Recognizing keywords in the content network
By using keyword placeholders in intelliAd tracking, search words can also be recognized in the content network. This is how ad groups can be optimized on the basis of keywords. Bad content keywords are automatically put on the negative list of the corresponding ad groups. The optimization allows you more insights into your content campaigns, and inappropriate websites and keywords will be removed automatically.
Setting up new placement campaigns
intelliAd identifies good placements in the content network and suggests them. With a few clicks you can add new campaigns to your account as separate ones. The intelliAd bid management software monitors the performance of the campaigns and adjusts the placement bids automatically according to the performance.
